No. Sustainability reporting focuses on data, disclosures, and compliance. Sustainability communication explains what that data means—connecting progress to strategy, leadership priorities, and business impact so stakeholders can understand and trust it.

A sustainability narrative explains why sustainability matters to an organisation, how it connects to strategy and leadership decisions, and what progress means in real terms. It complements reporting by providing clarity, context, and direction.

Yes. ESG reports establish credibility through data and compliance, but sustainability storytelling ensures that progress is understood, trusted, and communicated consistently across leadership messaging, investor communications, employees, and external stakeholders.

While ESG and sustainability teams manage reporting and data, sustainability communication is most effective when led by executive leadership. Leadership ownership ensures alignment with strategy, culture, and long-term business priorities.

Effective sustainability storytelling is grounded in verified data and transparency. It clearly distinguishes between what has been achieved, what is in progress, and what remains a challenge—reducing the risk of overclaiming or misinterpretation.

Reporting platforms provide accurate ESG data and compliance structure. Sustainability communications translate that data into leadership narratives, executive messaging, and stakeholder communications that provide clarity and context.