Where strategy becomes communication
How I Work and What I actually do
Whether I'm acting as your fractional/part-time head of communications, communications advisor or strategic partner on a specific project, the work usually starts with the same question: What are you trying to be known for and is your communication helping or getting in the way?
My Services
Personal Branding & CEO Communications
Expertise doesn't automatically make someone visible. I help CEOs, founders and senior experts develop a point of view, leadership voice and thought-leadership platform that builds authority around the things they actually know.
Messaging, Postioning & Brand Narratives
I help companies and leaders define the position they want to own and the ideas they want associated with their name. Then I develop messaging frameworks that give your leadership team, marketing, sales and communications people a consistent foundation without making everyone sound like they're reading from the same script.
AI and the Future of Communications
AI is changing how content is created, how information is discovered and how expertise becomes visible. I help leaders and communications teams understand what that means for their role, their content, their reputation and their visibility — including how organisations can become more discoverable in AI-generated answers without filling the internet with generic AI content.
Strategic Communications
When the business is changing, communications needs to change with it. I work with leadership teams on communications strategy, launches, reputation, stakeholder communications, PR and the practical work required to turn strategy into action.
Just a few companies I’ve worked with in the past.