How to Get Your Content Discovered Through Social Search on TikTok and Instagram
Three practical ways to optimize your video posts for discoverability on TikTok and Instagram.
The Rise of Longer-Form Content on Social Media — and Why It Matters for B2B Too
TikTok now allows videos up to 10 minutes long, and Instagram Reels are stretching past 90 seconds. Audiences aren’t just willing to watch — they’re seeking content with more depth, substance, and context.