Be the Answer: A 4-Week AI Visibility Workshop for Founders and Startups
Become Discoverable in the Age of AI and ChatGPT
Search has changed and many experts and brands are invisible in the new version of it. People are no longer typing keywords into Google. They're asking AI questions like:
Who are the best executive coaches for C-suite women in transition?
What are the top clean beauty brands for sensitive skin?
Who are the leading experts in gut health and hormone balance?
What tech founders are building in the AI productivity space?
And instead of a list of links, AI and LLMs like ChatGPT and Perplexity give a single, confident answer. If your brand or expertise isn't structured in a way AI understands, you won't appear in those answers.
What is Be the Answer?
Be the Answer is a 4-week, small-cohort working workshop that is intentionally limited to 6-8 founders and startups. Throughout the course, we'll audit how AI currently sees your brand, sharpen your messaging, and build a practical plan to show up when the people you want to reach are asking AI for recommendations.
This is not a lecture series. Every session is a working session, every week builds on the last, and everything you produce is specific to your business.
Enrollment is limited to 6-8 founders to enable personalization and results.
Applications are open now — spots fill quickly.
How It Works
Four 90-Minute Live Sessions Each week, the cohort meets virtually for a focused, hands-on working session. We move through the framework together, workshop real examples from inside the room, and leave each session with clarity on exactly what to do next.
Weekly Assignments Between sessions, you'll complete focused assignments that directly build your AI visibility — rewriting a bio, restructuring a webpage, drafting a piece of content. Everything you do will move you forward.
A Dedicated Workbook You'll work through a custom workbook designed to guide you step by step — from auditing your current AI presence to building your 90-day visibility plan. It's your reference during the program and your roadmap after it ends.
BONUS: One Private 1-Hour Session
At the close of the program, you'll have a dedicated one-on-one session with your instructor to review everything you've built, get personalized feedback on your visibility strategy, troubleshoot roadblocks, and leave with a clear, confident plan tailored specifically to your business.
What You’ll Do
Over four weeks, you'll work through a proven visibility framework:
Week 1 — How Does AI See You Right Now? We start by auditing your current AI presence. What does ChatGPT say when asked about your expertise? What's missing, vague, or just plain wrong? You'll learn exactly where you stand and what's holding you back.
Week 2 — Sharpen Your Messaging AI can only recommend what it clearly understands. We'll refine your positioning, your language, and your core story so that AI (and humans) can immediately grasp what you do, who you serve, and why you're the go-to in your space.
Week 3 — Rewrite and Create Content That Works We'll audit your existing content and rewrite what isn't working. Then we'll create new content in the formats and structures AI models favor.
Week 4 — Build Your 90-Day Visibility Plan You'll leave with a clear, personalized roadmap for growing your AI presence across every touchpoint: web, social, media, PR, print, podcasts, and directories.
Who is this For
This cohort is designed for founders and independent professionals who rely on expertise and visibility to attract opportunities.
It is ideal for:
Consultants
Advisors
Coaches
Boutique agency founders
Subject matter experts building authority in their field
You do not need technical knowledge. This program focuses on communications, messaging, and positioning, not coding or SEO tactics.
About the Instructor
Michelle Ponto is an Emmy-nominated journalist and strategic communications advisor with more than 25 years of experience helping organizations shape narratives and build credibility.
She has worked across media, corporate communications, and advisory roles supporting companies in sectors including energy, advanced technology, sustainability, and industrial innovation.
In the early 2000s, she was teaching SEO to journalists and helping large newsrooms such as the New York Times, CBS and ABC news, helping them understand that how you structure language determines whether anyone finds your work. The platforms have changed completely since then, but the underlying truth hasn't: structure determines visibility.
Today she works with organizations and leaders on LLM and GEO (generative engine optimization) helping them write and structure messaging so AI systems can accurately retrieve and represent who they are and what they do.
Program Dates
The workshop will be virtual and will start early May
Investment
Four 90 minute live virtual sessions PLUS a 1 hour private session at the end of the course
Total: $849
Early Bird (Before April 10, 2026)
Total: $549
LIMITED SPOTS AVAILABLE
Frequently Asked Questions
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No. This program focuses on messaging, content structure, and authority signals rather than technical SEO.
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That’s fine. The program includes strategies that work across platforms including LinkedIn, media coverage, and speaking.
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Most discussions about AI visibility focus on technical SEO. But discoverability in AI-powered search is increasingly driven by clear expertise, trusted sources, and structured content.
This program focuses on what communications professionals and founders actually control:
messaging
positioning
thought leadership
authority signals
In other words, how your expertise is communicated.
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No one can guarantee AI results. However, the program will help you structure your expertise in ways that increase the likelihood that AI systems can recognize and reference it.
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Approximately 1–2 hours between sessions to test prompts, refine messaging, and complete exercises.